Xiaomi signs Dabiz Muñoz in an inspiring campaign that

Ideas can arise at any time, but the important thing is how we make them tangible. Or that, at least, is the vision of Dabiz Muñoz, the famous chef recognized not only for his ideas, but for his way of turning them into reality. In the new Xiaomi campaign , Muñoz tells his story, the one that tells how he was able to make his thoughts real during confinement , a time full of challenges in which he decided to take action and create Goxo, his new food concept. home. The “Give power to your ideas” campaign, signed by the Casanova agency, walks through the history of this creation as if it were a story, with characters and images that appeal to fantasy, imagination and the world of dreams .

In the middle of this battery of evocative moving images slips the new Mi 10T Series, the range of devices that the technology company presents with the help of the chef. If you do not display the embedded Email Data video correctly, click here . «Where do ideas come from? For the launch of the new # SerieMi10T we decided to ask this question to chef Dabiz Muñoz, someone who is capable of making all of his thoughts real. And only someone like him and his story could be able to inspire you to give power to all your ideas ," says the description that accompanies the video.



Technical sheet: Advertiser: Xiaomi Brand: Xiaomi Sector: Technology Product: Xiaomi Mi 10T Smartphone Advertiser contacts: Jia Wei, Sofía Sorribas, Amanda Pons, Javier Rubio, Carmen García, Raquel Sanz, Nelly de Navia Agency: Casanova Project management: José Casanova Director creative: Jaume Ibarra Script: Jaume Ibarra, Javier Rubio Art director: Verónica Polo Graphic design: Noelia Ibarra New accounts director: Pilar Martínez Account executive: María Calvo Producer: Only 925 Director: Luc Knowles Executive production: María Jesús Horcajuelo Producer : Víctor Mínguez and Reme Casanova,