Post by account_disabled on Jan 8, 2024 6:32:34 GMT
The Department of Business Development revealed that sales of OTOP products at airports in 2018 skyrocketed, reaching more than 127 million baht. "Tamarind with seeds" is still strong, winning the number one best-selling title. Prepare to move forward with product development Increase sales channels both offline and online, Mr. Wutthikrai Leeviraphan, Director-General of the Department of Business Development Revealing the results of pushing One Tambon One Product (OTOP) products to be sold at airports, it said that in 2018 (Jan.-Dec.), total sales were approximately 127 million baht, divided into Suvarnabhumi Airport 84 million baht, Phuket Airport 34.6 million baht and Don Mueang Airport. which began opening for sale on April 10, 2018, with total sales of 8.25 million baht, which is a continuously increasing sales amount.
According to the increasing number of tourists traveling to Thailand. As for the top 10 best-selling OTOP products at airports, it was found that 500 grams of peeled tamarind (Phetchabun) is still the number Special Data one best-selling product. It has an average monthly sales of 425 hundred thousand baht, followed by Tropicana cold-pressed coconut oil (Nakhon Pathom), sales of 2.22 hundred thousand baht, neck pillow (Nakhon Ratchasima), sales of 219 hundred thousand baht, bat wing shirts (Sakon Nakhon), sales of 1.85 hundred thousand baht, Tom Yum Po Taek. (Chanthaburi) sales of 180,000 baht, hand-woven cotton blankets (Roi Et), sales of 158,000 baht, baked crab in a jar (Chanthaburi), sales of 153,000 baht, cold-pressed coconut oil, Samut Ruean (Samut Songkhram), sales of 1.52 hundred thousand baht, Mudmee shawls Colored side stripes (Sakon Nakhon) with sales of 149 hundred thousand baht and dresses (Sukhothai) with sales of 146 hundred thousand baht, Mr. Wutthikrai said.
Marketing promotion plan for OTOP products Will focus on driving according to market needs. both product development Branding Expanding marketing channels both offline and online There will also be integration of work with partner agencies. To drive OTOP products It will select 3-5 star OTOP products that are ready to be OTOP Select and help publicize and increase distribution channels. “Increasing distribution channels for OTOP products Will be encouraged to participate in exhibitions and sell products organized annually by the Ministry of Interior. Push to display and sell at trade shows organized by the Department of International Trade Promotion. Including selecting more products to sell in stores at the airport. and increase online sales channels Both websites operated by the Department and pushing new channels such as selling through Facebook etc.,” Mr. Wutthikrai said. Previously, the Department was in the process of coordinating companies. Airports of Thailand Public Company Limited to request use of the Chiang Mai Airport area.
According to the increasing number of tourists traveling to Thailand. As for the top 10 best-selling OTOP products at airports, it was found that 500 grams of peeled tamarind (Phetchabun) is still the number Special Data one best-selling product. It has an average monthly sales of 425 hundred thousand baht, followed by Tropicana cold-pressed coconut oil (Nakhon Pathom), sales of 2.22 hundred thousand baht, neck pillow (Nakhon Ratchasima), sales of 219 hundred thousand baht, bat wing shirts (Sakon Nakhon), sales of 1.85 hundred thousand baht, Tom Yum Po Taek. (Chanthaburi) sales of 180,000 baht, hand-woven cotton blankets (Roi Et), sales of 158,000 baht, baked crab in a jar (Chanthaburi), sales of 153,000 baht, cold-pressed coconut oil, Samut Ruean (Samut Songkhram), sales of 1.52 hundred thousand baht, Mudmee shawls Colored side stripes (Sakon Nakhon) with sales of 149 hundred thousand baht and dresses (Sukhothai) with sales of 146 hundred thousand baht, Mr. Wutthikrai said.
Marketing promotion plan for OTOP products Will focus on driving according to market needs. both product development Branding Expanding marketing channels both offline and online There will also be integration of work with partner agencies. To drive OTOP products It will select 3-5 star OTOP products that are ready to be OTOP Select and help publicize and increase distribution channels. “Increasing distribution channels for OTOP products Will be encouraged to participate in exhibitions and sell products organized annually by the Ministry of Interior. Push to display and sell at trade shows organized by the Department of International Trade Promotion. Including selecting more products to sell in stores at the airport. and increase online sales channels Both websites operated by the Department and pushing new channels such as selling through Facebook etc.,” Mr. Wutthikrai said. Previously, the Department was in the process of coordinating companies. Airports of Thailand Public Company Limited to request use of the Chiang Mai Airport area.