Post by account_disabled on Jan 6, 2024 9:37:59 GMT
Many brands are not happy with what their agencies can provide them when launching a product , service or campaign in general. There are infinite reasons why a company wants to discard an agency, whether because they cannot reach agreements, they do not feel comfortable with the team or countless other reasons. Are these brand arguments excuses? The rush when creating launches can cause the relationship between brand and agency to suffer . Rushing is not a good traveling companion in the world of marketing and sector specialists must slow down and follow some advice to make their own company and agency work. The best way to grow is through productive and constructive relationships that will define a long-term path with a future .
According to Christine Downton, associate partner at 'The Observatory International', these are the 3 key ingredients for a relationship between a brand and an agency to work correctly. MarketingDirecto.com wanted Phone Number List to summarize them from The Drum , a medium that collects the elements: 1. Periodic monitoring and evaluation of relationships One of the key ingredients for the relationship between your brand and your agency to work is to make the most of it . How to do it? The first thing Downton points out is the need to evaluate effort and have feedback (taken from unbiased surveys, simple to complete and easy to configure) that is available - at least - annually. To do this, throughout the relationship, you will need to have the necessary tools to carry it out, in addition to implementing solutions to those comments without 'the pulse trembling'.
Mutual benefit A lesson for work - and for life - that Downton gives us is that " relationships work better when they are mutually beneficial ." This means that it will be necessary to have models that compensate for the efforts of the agencies, as well as the results obtained. “Excellence in agency compensation combines the right balance of risk and reward,” she notes. To do this, it will be necessary to have clear objectives that are possible to measure. 3. Defined, transparent and collaborative work There's a way your company may be wasting time and money without knowing it. This is true when the work is not defined correctly , is not clear, and is not developed through a collaborative group of people seeking the common good and success. It is necessary to ensure that this brand-agency relationship is optimized as much as possible, through the definition of objectives and the integration of communications. The brand must know “what capabilities and resources it has and when is the best time to implement them.
According to Christine Downton, associate partner at 'The Observatory International', these are the 3 key ingredients for a relationship between a brand and an agency to work correctly. MarketingDirecto.com wanted Phone Number List to summarize them from The Drum , a medium that collects the elements: 1. Periodic monitoring and evaluation of relationships One of the key ingredients for the relationship between your brand and your agency to work is to make the most of it . How to do it? The first thing Downton points out is the need to evaluate effort and have feedback (taken from unbiased surveys, simple to complete and easy to configure) that is available - at least - annually. To do this, throughout the relationship, you will need to have the necessary tools to carry it out, in addition to implementing solutions to those comments without 'the pulse trembling'.
Mutual benefit A lesson for work - and for life - that Downton gives us is that " relationships work better when they are mutually beneficial ." This means that it will be necessary to have models that compensate for the efforts of the agencies, as well as the results obtained. “Excellence in agency compensation combines the right balance of risk and reward,” she notes. To do this, it will be necessary to have clear objectives that are possible to measure. 3. Defined, transparent and collaborative work There's a way your company may be wasting time and money without knowing it. This is true when the work is not defined correctly , is not clear, and is not developed through a collaborative group of people seeking the common good and success. It is necessary to ensure that this brand-agency relationship is optimized as much as possible, through the definition of objectives and the integration of communications. The brand must know “what capabilities and resources it has and when is the best time to implement them.