Post by account_disabled on Dec 4, 2023 10:29:00 GMT
Present Consumers no longer only look at products, as 87% of customers tend to shop with brands. that share some stories Including telling about the origins of the brand. In 2017, a statement from Cone Communications, a study on CSR, said, “Brands now need to not only showcase what they're about, but also what they're about. But you must also present that you stand firm. What are you fighting for?” This is because 46% of people believe that Brands often have better ideas for solving problems. For example, the American shoe brand “Toms” is one brand that has a very effective social responsibility strategy. Some even say they are one of the brands. that helps lead social movements as well They started by collaborating with many organizations and institutions to support and help various problems that occur in society.
They have a campaign about ending gun violence. Equality is promoted. and create awareness of Phone Number List mental health and others By allowing customers to be a part of this campaign. You can choose to donate to any sector you want with every purchase. This campaign makes customers feel like they are part of something big. In addition to buying and selling ordinary goods. Source: financesonline.com Presenting aspects of the brand that are socially responsible Therefore, it is another thing that brands must pay more attention to. Especially during this period where there is a trend of conservation. Social campaigns are becoming popular. And people increasingly see the importance of these things. Therefore, it is another way to make the brand more accessible to customers.
Collaborate with Influencers Influencer or influencers in various fields on social media It is one of the important strategies of brands in this era. If you can choose an Influencer appropriately and correctly You hardly need to worry at all. To reach the right customer group Matches the interests related to your brand because these influencers will already have an audience that is interested, following, and participating in that topic. It's screening. To reach interest groups well in today's era like the gaming industry It is much easier to reach the target audience through influencers on the video streaming platform, including YouTubers who are currently popular. For example, in 2015, although online may not have been as popular as today, the streaming video of an influencer in the gaming side named Felix Kjellberg, also known as “PewDiePie,” was able to reach 2.2 million views.
They have a campaign about ending gun violence. Equality is promoted. and create awareness of Phone Number List mental health and others By allowing customers to be a part of this campaign. You can choose to donate to any sector you want with every purchase. This campaign makes customers feel like they are part of something big. In addition to buying and selling ordinary goods. Source: financesonline.com Presenting aspects of the brand that are socially responsible Therefore, it is another thing that brands must pay more attention to. Especially during this period where there is a trend of conservation. Social campaigns are becoming popular. And people increasingly see the importance of these things. Therefore, it is another way to make the brand more accessible to customers.
Collaborate with Influencers Influencer or influencers in various fields on social media It is one of the important strategies of brands in this era. If you can choose an Influencer appropriately and correctly You hardly need to worry at all. To reach the right customer group Matches the interests related to your brand because these influencers will already have an audience that is interested, following, and participating in that topic. It's screening. To reach interest groups well in today's era like the gaming industry It is much easier to reach the target audience through influencers on the video streaming platform, including YouTubers who are currently popular. For example, in 2015, although online may not have been as popular as today, the streaming video of an influencer in the gaming side named Felix Kjellberg, also known as “PewDiePie,” was able to reach 2.2 million views.