Post by account_disabled on Mar 7, 2024 6:52:21 GMT
The preference for vegan food has increased in recent years, new generations seem to choose it over ordinary food. This has prompted various brands in the food industry to integrate a menu or alternatives consistent with this diet, however, the reality is that they have not done it adequately.
The failure in the attempt has caused consumers to be upset and share on social networks that brands have not fully committed to integrating vegan alternatives beyond products made from plants or seeds. As an example of this, there is the case of Burger King, a brand that was recently accused of greenwashing.
Responsible or pure greenwashing?
Greenwashing is known as the technique Chile Mobile Number List of presenting a product as environmentally friendly or socially responsible when in reality it is not at all.
An example could be placing a label on a product made with harmful chemicals that indicates it is responsible for the environment and communities, or in the case of Burger King, selling vegan meat that is not made as it should.
According to one consumer, Burger King prepares the plant-based Impossible Whopper on the same grills they cook their traditional meat whoppers. This fact encouraged the consumer to file a lawsuit against the company.
The lawsuit, filed by Phillip Williams in the United States District Court for the Southern District of Florida, describes Impossible Whoppers as "tainted," meaning they are offering irresponsible products.
Williams believes Burger King 's business practices are false and deceptive. Under this argument he accuses the fast food chain of violating the Florida Unfair and Deceptive Trade Practices Act, breach of contract and unjust enrichment.
How did you notice this?
The consumer's story tells that he went to a Burger King branch in Atlanta and ordered an Impossible Whopper. While he was waiting for his order he noticed that not only did they use the same mayonnaise for all the ingredients (which requires eggs for its production), but that both meats were prepared on the same grill.
The plaintiff reasonably believed that the Impossible Whopper was in fact '0% beef and its ingredients free of animal origin, according to court documents.
Williams noted that if he knew the brand's preparation methods, he would not have fallen for the Impossible Whopper marketing.
The lawsuit also accuses the brand of violating the rights of vegans through its unfair and deceptive practices, and mentions that the plaintiff wants the company to return all profits obtained from this marketing, which is a clear example of greenwashing .
What does the brand say?
The brand has not issued a response. Although in the slogan on the company's website, it is mentioned that the meat of this burger is prepared from plants and is "100% Whopper, 0% Beef."
Below the blurb describing the dish, it says, "For guests looking for a meatless option, a chicken-free method, the preparation is available upon request."
Below you can learn a little more about how the “Impossible Whopper” is made:
In this case, the brand should comply with legal measures and ensure that each product or vegan alternative offered on the menu has its own grills, tools and that each ingredient used is actually free of animal substances.
Otherwise, this industry's effort to be more inclusive and responsible will be overshadowed, and at the same time will be marked with an attempt at greenwashing .
Burger King must not only take action on the matter, but also train its team regarding the preparation of these foods.
How to identify green products?
Like Phillip Williams, there are many people who seek to improve their consumption and integrate vegan alternatives and truly responsible products into their diet.
We share four tips that will help you identify which products are outside of greenwashing and which brands really have a commitment to their consumers.
1. The interior
It doesn't matter if it is a beauty product, household cleaning product or boxed bread, it is always important to check the ingredients found on the labels because there it is possible to see if the product contains chemicals.
It is important to start knowing the false names they give to substances such as palm oil. To do so, there are applications , lists , and databases that can help you.
2. Packaging matters
Packaging can become the best friend or worst enemy of the environment and its species, this depends on how committed the brand is, an example is Amazon , which has been creating more sustainable processes and packaging.
So you can start by giving priority to all those glass, metal and paper containers, because these can be recycled, reused or biodegrade more easily.
3. Location
In the case of food, try to shorten the supply chain, try to purchase products directly from local farmers, buying at markets or picking and freezing fruits and vegetables.
4. Certifications and logos
Many products are peppered with logos indicating third-party certification schemes; These “verify” a brand's environmental or health claims.
The failure in the attempt has caused consumers to be upset and share on social networks that brands have not fully committed to integrating vegan alternatives beyond products made from plants or seeds. As an example of this, there is the case of Burger King, a brand that was recently accused of greenwashing.
Responsible or pure greenwashing?
Greenwashing is known as the technique Chile Mobile Number List of presenting a product as environmentally friendly or socially responsible when in reality it is not at all.
An example could be placing a label on a product made with harmful chemicals that indicates it is responsible for the environment and communities, or in the case of Burger King, selling vegan meat that is not made as it should.
According to one consumer, Burger King prepares the plant-based Impossible Whopper on the same grills they cook their traditional meat whoppers. This fact encouraged the consumer to file a lawsuit against the company.
The lawsuit, filed by Phillip Williams in the United States District Court for the Southern District of Florida, describes Impossible Whoppers as "tainted," meaning they are offering irresponsible products.
Williams believes Burger King 's business practices are false and deceptive. Under this argument he accuses the fast food chain of violating the Florida Unfair and Deceptive Trade Practices Act, breach of contract and unjust enrichment.
How did you notice this?
The consumer's story tells that he went to a Burger King branch in Atlanta and ordered an Impossible Whopper. While he was waiting for his order he noticed that not only did they use the same mayonnaise for all the ingredients (which requires eggs for its production), but that both meats were prepared on the same grill.
The plaintiff reasonably believed that the Impossible Whopper was in fact '0% beef and its ingredients free of animal origin, according to court documents.
Williams noted that if he knew the brand's preparation methods, he would not have fallen for the Impossible Whopper marketing.
The lawsuit also accuses the brand of violating the rights of vegans through its unfair and deceptive practices, and mentions that the plaintiff wants the company to return all profits obtained from this marketing, which is a clear example of greenwashing .
What does the brand say?
The brand has not issued a response. Although in the slogan on the company's website, it is mentioned that the meat of this burger is prepared from plants and is "100% Whopper, 0% Beef."
Below the blurb describing the dish, it says, "For guests looking for a meatless option, a chicken-free method, the preparation is available upon request."
Below you can learn a little more about how the “Impossible Whopper” is made:
In this case, the brand should comply with legal measures and ensure that each product or vegan alternative offered on the menu has its own grills, tools and that each ingredient used is actually free of animal substances.
Otherwise, this industry's effort to be more inclusive and responsible will be overshadowed, and at the same time will be marked with an attempt at greenwashing .
Burger King must not only take action on the matter, but also train its team regarding the preparation of these foods.
How to identify green products?
Like Phillip Williams, there are many people who seek to improve their consumption and integrate vegan alternatives and truly responsible products into their diet.
We share four tips that will help you identify which products are outside of greenwashing and which brands really have a commitment to their consumers.
1. The interior
It doesn't matter if it is a beauty product, household cleaning product or boxed bread, it is always important to check the ingredients found on the labels because there it is possible to see if the product contains chemicals.
It is important to start knowing the false names they give to substances such as palm oil. To do so, there are applications , lists , and databases that can help you.
2. Packaging matters
Packaging can become the best friend or worst enemy of the environment and its species, this depends on how committed the brand is, an example is Amazon , which has been creating more sustainable processes and packaging.
So you can start by giving priority to all those glass, metal and paper containers, because these can be recycled, reused or biodegrade more easily.
3. Location
In the case of food, try to shorten the supply chain, try to purchase products directly from local farmers, buying at markets or picking and freezing fruits and vegetables.
4. Certifications and logos
Many products are peppered with logos indicating third-party certification schemes; These “verify” a brand's environmental or health claims.